Financial statements show us the financial performance of a business. They show the profitability and also the financial strength of the balance sheet. But this is only useful if one takes the time to actually look at the reports to see it for themselves. Many business owners do not look at financial reports. And even if they did, they would not understand what they are looking at. It is up to franchise accountants to explain what is in the financial reports and how they can help the business owner.