Celebrating Customer Birthdays

Birthdays.
We all have them. And whether we admit it or not, we like it when others remember them.
It makes us feel a bit special.

But what about our clients?
What do we do about their birthdays?
Mostly, we do nothing.
Sometimes we might send a text message.
Or write on their Facebook page.
But what if we developed a system which never missed a client’s birthday?
The system remembered for us?
A card, or a gift voucher, or a present went out automatically?
Something genuine and heartfelt.
So our clients felt recognised and important.
Remembered.

Now, that’s a nurturing strategy.
We’ve worked with this strategy with clients over the years.

Zetta’s Ladies Boutique did it the best.
They sent a Happy Birthday letter, with a $21.00 gift voucher inside.
And a note saying their Birthday Present was waiting for them in the store.
A pair of Schiaparelli stockings for every customer on their birthday.
Free!
So, of course they came into the store.
They’d bring their letter and the $21.00 gift voucher.
And what do you think they did?
Exactly.
They bought something else!

Never underestimate the power of celebrating our clients birthdays.
Zetta’s consistently made an additional month’s worth of sales from this Birthday strategy.
And they even did a deal with Schiaparelli on the stockings!